Strategic Business Information Systems - Cirque du Soleil's Essay

Strategic Business Information Systems - Cirque du Soleil's Information Technology Initiatives - Essay Example Both the strategies can be approached narrowly or broadly and in either case there is the third viable competitive strategy that is ‘focus’. (12manage.com) Ward and Peppard (2002) have identified that IS/IT strategy formulation and planning will help an organization to gain competitive advantage in the existing market by enabling the organization to develop a flexible and cost effective technology infrastructure which in turn will lead to the deployment of resources and competencies that are needed to accomplish the organizational goals effectively and efficiently. By using latest technology Cirque du Soleil could develop a new intellectual and dramatic entertainment project that made the company stand out unique. The use of technology has helped the company to reduce its cost structure and the organization could increase the ticket prices beyond the amount charged by the traditional circuses. This also made the organization compete with the Broadway theatre prices. (Chan Kim and Renee Mauborgne, 2005) The success of Cirque du Soleil lies in their ability to create a new and compelling product rather than creating a new market. It cannot be said the business of Cirque is an alternative to traditional circus business (Blue Ocean Strategy) but through a product differentiation as advocated by Porter (1980) Cirque competes in the existing market with a brand new product having different characteristics. This makes the product of Cirque unique. The strengths and weaknesses of Cirque du Soleil can be analyzed using a SWOT analysis. Cirque du Soleil is able to have distinct competitive advantageous position due to three fundamental reasons. They are: (i) Product differentiation advantage – by employing innovative production techniques the organization is able to make shows that evoke awe, wonder, inspiration and reflection among the customers, (ii) Niche competitive advantage – the production of Cirque

Lab report Essay Example | Topics and Well Written Essays - 750 words - 5

Lab report - Essay Example In this case, a stationary body can obtain kinetic energy from a moving. On the contrary, potential energy is totally not transferable to other body, but it can be converted to kinetic energy. Potential energy is directly connected with forces. If the work done on a body by a force that moves from point A to B is independent of the path between the two points, then the work done by this force is assigns a scalar value on each point in space and referred to as a scalar potential field. This means that the integral equation drawn from the line representing the change of force between these two points can be defined as the negative of the vector gradient and it gives the potential field. This potential field is the equivalent of the change in potential energy between the two points. This explains why the spring’s potential energy is given as a negative value. The negative sign denotes the convection that work done by a force field increase the PE while work applied against the force field reduces the potential energy It is important to note that work is required to either reduce or increase the potential energy of a body. In this case, a change in potential energy principally reflects the work done on the object. Therefore, the integral derivative of a PE function will give the amount of work done. Again the value is given as a negative figure to denote that the work done has reduced the PE possession of the body. 1. A normal pendulum with a few modifications can be used to achieve similar objectives. In this case, a zero position for the pendulum is identified. Since many labs are done on tabletops, the table top is assigned to be the zero height (mean) position. If the tabletop is designated the zero position, then the PE of an object is dependent on its relative height from the tabletop. Therefore, by obtaining the mass of the pendulum and its relative height from the table top, the gravitational